- Choose your colours
- Choose your fonts
- Choose your layout
- Add your text
- Add pictures
- Add links to your site
- Delete parts you are unhappy with
- Finally, personalize each email with details from your contact list
Once you've chosen your template you can customize it to your heart's content. Change the colour, images, layout, in fact any aspect can be changed to suit your needs.
Customize your contact list with the information that you need to target specific groups of your clients. Include as much or as little information about your users as you want. For example, you could choose email address, first and last name, date of birth, sex and hobbies. You could then tailor your mail campaigns to all the female train spotters who are under 30. And then customise that email to be worded to that person. MossPost will automatically add the users' details to the relevant parts of the email.
This gives your clients the perception that you have specifically targeted them with information you think they might find relevant. In the past the only way to achieve this was manually creating multiple emails manually and replacing contact details within each email.